420 CITIZEN'S CLIMATE LOBBY PSA ASSIGNMENT PAGE
ASSIGNMENT PAGE - CONTENTS
1. WHO IS CCL? - WHAT YOU NEED TO KNOW TO STAY ON-BRAND AND ON-TONE
2. PRELIMINARY RESEARCH - REQUIRED READING AND VIEWING BEFORE MOVING FORWARD
3. WHAT IS DUE FROM EACH TEAM ON WEDNESDAY JANUARY 15
4. FINAL PROJECT DISTRIBUTION GOALS AND TECHNICAL PARAMETERS
Next semester, each Junior Animation Team will produce a single 45 second PSA promoting the work and messeging behind the national non-for-profit organization, Citizen's Climate Lobby.
"Your Actions Shape Their World"
"Your Actions Shape Thier World" will be the theme running through all five PSAs. The sub-text of each PSA will highlight the following:
Cross-generational Characters
Join our Individual voices to a Larger Movement.
1. WHO IS CCL? - WHAT YOU NEED TO KNOW TO STAY ON-BRAND AND ON-TONE
SENSE OF HUMOR
Humor! Here are some silly posts from our Instagram that nicely encompass our humor:
Nerdy, wholesome, and a touch self-deprecating.
Post, Post, Post, Post, Post, Post, Post
DO NOT PROMOTE THE FOLLOWING IDEAS IN YOUR PSA PITCHES!!
Here is a sample list of "little individual actions" we DON'T want to advocate for as we push people toward a BIGGER CLIMATE MOVEMENT, GROUP ACTION, and PUSHING FOR BETTER CLIMATE POLICIES.
These "SO-CALLED SOLUTIONS" are firmly engrained in peoples' minds and SHOULD NOT BE MENTIONED IN OUR FINAL PRODUCTS.
Recycling - Thrifting/buying used - Reusable dishes/water bottles - Driving less - Turning off the lights - Going vegan/eating less meat - Fly less - Have fewer children - Use LED lightbulbs - Buy local/organic food
. . . you get the gist!
CCL "Tone of Voice" Presentation
CMICH Advertising CCL Project Research Proposal
Talk Like A Human; How to Communicate Climate Change
7 CCL testimonials/profile videos of different volunteers between 2 and 4 minutes.
3. WHAT IS DUE FROM EACH TEAM ON WEDNESDAY JANUARY 15
Follow the link below for a step-by-step workflow for your first milestone.
PSA MILESTONE 1 - 9-12 PANEL PITCH, SUPPORTING PDF & MOOD BOARD
Follow the link below for an over view of your milestone.
PSA MILESTONE 5: FINAL SUBMISSION & EVALUATION FORMS