420 CITIZEN'S CLIMATE LOBBY PSA ASSIGNMENT PAGE

 

 

ASSIGNMENT PAGE - CONTENTS

 

1. WHO IS CCL? - WHAT YOU NEED TO KNOW TO STAY ON-BRAND AND ON-TONE

 

2. PRELIMINARY RESEARCH - REQUIRED READING AND VIEWING BEFORE MOVING FORWARD

 

3. WHAT IS DUE FROM EACH TEAM ON WEDNESDAY JANUARY 15

 

4. FINAL PROJECT DISTRIBUTION GOALS AND TECHNICAL PARAMETERS

 

 

Next semester, each Junior Animation Team will produce a single 45 second PSA promoting the work and messeging behind the national non-for-profit organization, Citizen's Climate Lobby.

 

"Your Actions Shape Their World"

 

"Your Actions Shape Thier World" will be the theme running through all five PSAs. The sub-text of each PSA will highlight the following:

 

Cross-generational Characters

 

Join our Individual voices to a Larger Movement.

 

 

 

 

 

 

 

 

 

 

 

1. WHO IS CCL? - WHAT YOU NEED TO KNOW TO STAY ON-BRAND AND ON-TONE

 

SENSE OF HUMOR

Humor! Here are some silly posts from our Instagram that nicely encompass our humor:

Nerdy, wholesome, and a touch self-deprecating. 

Post, Post, Post, Post, Post, Post, Post

 

DO NOT PROMOTE THE FOLLOWING IDEAS IN YOUR PSA PITCHES!!

Here is a sample list of "little individual actions" we DON'T want to advocate for as we push people toward a BIGGER CLIMATE MOVEMENT, GROUP ACTION, and PUSHING FOR BETTER CLIMATE POLICIES.

 

These "SO-CALLED SOLUTIONS" are firmly engrained in peoples' minds and SHOULD NOT BE MENTIONED IN OUR FINAL PRODUCTS.

Recycling - Thrifting/buying used - Reusable dishes/water bottles - Driving less - Turning off the lights - Going vegan/eating less meat - Fly less - Have fewer children - Use LED lightbulbs - Buy local/organic food

 

. . . you get the gist!

 

 

 

 

 

 

 

 

 

 

2. PRELIMINARY RESEARCH - REQUIRED READING AND VIEWING BEFORE MOVING FORWARD

 

CCL "Tone of Voice" Presentation

 

CMICH Advertising CCL Project Research Proposal

 

Talk Like A Human; How to Communicate Climate Change

 

7 CCL testimonials/profile videos of different volunteers between 2 and 4 minutes.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

3. WHAT IS DUE FROM EACH TEAM ON WEDNESDAY JANUARY 15

 

Follow the link below for a step-by-step workflow for your first milestone.

 

PSA MILESTONE 1 - 9-12 PANEL PITCH, SUPPORTING PDF & MOOD BOARD

 

 

 

 

 

 

 

 

 

 

 

 

 

 

4. FINAL PROJECT DISTRIBUTION GOALS AND TECHNICAL PARAMETERS

Follow the link below for an over view of your milestone.

PSA MILESTONE 5: FINAL SUBMISSION & EVALUATION FORMS